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UTM parameters are key-value pairs in a URL’s query string. They don’t change where the link leads, but tell PastaHR which channel an application came in through. The values are stored with the application and, where the integration supports it, passed through to your ATS.

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Parameters

You should set utm_source, utm_medium, and utm_campaign on every link. utm_content and utm_term are optional refinements.
Use the Link Builder in the left sidebar under Links:
  • For application links: Application Links tab, select a flow, fill in the UTM fields.
  • For landing pages: Landing Pages tab, select a page, fill in the UTM fields.
Generate a separate link per channel with the same utm_campaign but a different utm_source.
UTM values are case-sensitive: LinkedIn and linkedin appear as two separate sources. Use lowercase and hyphens instead of spaces consistently.

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Where UTM Data Appears

  • Insights dashboard: applications broken down by source, see Insights.
  • ATS: where your integration supports source data.

Application Links

Structure and creation of PastaHR application links.

Landing Pages

Create campaign pages and track them with UTM parameters.