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Connect tracking pixels from job boards or other providers to PastaHR to capture successfully completed online applications as a conversion.
A tracking pixel is a complete URL that gets called when an online application is completed. PastaHR loads this URL as an invisible 1x1 pixel on the success page. The applicant’s browser sends a GET request to the provider, which can then record the request as a conversion.
Generic tracking pixels only support the successful completion of an online application.

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How are tracking pixels added in PastaHR?

1

Request the tracking pixel URL from the provider

Ask the job board or tracking provider for the complete pixel URL for a successfully completed application.Use a URL starting with https:// if possible. If you receive a JavaScript snippet or a full HTML tag instead, ask the provider for an image-based tracking pixel URL.
2

Open the tracking settings

As an Admin, open Settings → Tracking in PastaHR.
3

Add the pixel URL

Paste the URL under Job Board Tracking Pixel and confirm with Enter.The URL is saved immediately. Repeat this step to add further tracking pixels.
4

Test the integration

Complete a test application through the online application flow, then check with the provider whether the conversion was recorded. Depending on the provider, the conversion may take a moment to show up.
The pixel loads in the applicant’s browser. Ad blockers, browser privacy settings, cookie consent choices, or network errors can prevent the request from reaching the provider.
Make sure your use of tracking pixels complies with your privacy policy and applicable data protection regulations. Candidates should be informed about the tracking, including through your cookie consent mechanism where relevant. Consult your legal or privacy team if you have questions.

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What’s supported?

PastaHR supports one or more complete tracking pixel URLs. Every configured URL is loaded for each successfully completed online application in the workspace. The URL is used exactly as entered. Any query parameters it already contains are preserved. PastaHR doesn’t add its own parameters and doesn’t replace placeholders. Browser-based image pixels triggered via a URL and a GET request are supported. Not supported:
  • JavaScript or HTML code
  • Script tags
  • POST requests or server-side webhooks
  • custom HTTP headers
  • dynamic placeholders for job, flow, or application data
  • different pixels per application flow or job

Meta Pixel

Track events like page views, redirects, application starts, and completed applications.

UTM Tracking

Combine tracking pixels with UTM parameters for full channel attribution.